For the 9th year running, where for 3 days of Black Friday Weekend (Fri, Sat, Sun) instead of our usual 10% of profits donation, we're giving 30% profits to emergency efforts in South Sudan via SOS Children's Village's.
Nearly 9 million people need urgent assistance and according to SOS right now this is one of the world's most underfunded and under reported crises. Spiralling violence, displacement, flooding, disease outbreaks and severe food shortages have left millions in Sudan, Chad and south Sudan in desperate need of aid. With the situation escalating into a full-blown emergency, women and children the survivors of violence are the hardest hit. Children travelling alone arrive malnourished, traumatised and in need of hope.
30% of profits from orders during this weekend will go straight to this SOS humanitarian appeal directly contributing to providing critical relief. They will address the urgent needs of the most vulnerable, providing essentials like food, safe water, shelter, medical care, sanitation, psychosocial support and protection.
It's always been a priviledge to shift focus on Black Friday Weekend and we're always blown away by your response, so thank you. To read more about what 10% of our profits go to throughout the year, have a look here and to read more about SOS's efforts in Sudan, read on below.
More facts on the Sudan region + the SOS appeal:
- This is the largest refugee crisis in Africa.
- It’s the most underfunded world crisis right now.
- The Sudan region is in an emergency humanitarian crisis with 9 million people needing help.
- Children make up 65% of Sudanese refugees.
- £250 per month will provide basic food support to a family of six.
- £60 will buy a hygiene kit so a girl can maintain her dignity and self-esteem during the crisis.
- £20 per month can ensure that a child can stay in education, ensuring a brighter future.
- Millions have been forced to flee as the conflict in Sudan intensifies. Nearly 1 million refugees have entered South Sudan and Chad, further straining their limited resources. Women and children, often survivors of violence, make up the majority of those displaced.
- The rainy season exacerbates their plight, causing flooding, food shortages and disease. The ongoing conflict and rising food prices have severely impacted livelihoods, with most displaced people relying on markets for food and spending nearly all their income on it. Families already struggling to survive often face difficulties in providing for their children’s basic needs, including education.
SOS Children’s Villages is scaling up its support in South Sudan, Sudan and Chad, providing lifesaving assistance and building long-term resilience. When global attention moves on to new emergencies, SOS Children’s Villages will remain in this region, providing long-term support through counselling, education and income-generation programmes. Their three-year response programme prioritises lifesaving services, initially, with a transition to long-term community development by the third year to build resilience. "We focus on unaccompanied and separated children, children with disabilities, women and girls and survivors of gender-based violence, who are often at higher risk of abuse, trafficking and forced prostitution."